News

You are here:Home > News > News
2004 Survey of United States Architects on the Subject of Switchable Glazings Part 3
Published: 2015-6-22 18:21:27

also have been installed in jets, helicopters, watercraft and
appliances. In 2002, readers of Popular Science magazine
voted SPD technology as their favorite technology out of
the year's 100 leading innovations. Also in 2002, the
Society of Automotive Engineers named SPD-Smart
aircraft cabin windows as one of the year's top
technologies.
CONCLUSION
Demand for switchable glazings is expected to be highest
in the architectural and automotive application segments.
Recent increases in glass usage in both of these areas point
to concomitant needs to manage light, glare and heat.
While aggregate category revenues are relatively small,
several factors indicate that growth over the coming years
in the focus of this study – architectural switchable
glazings - will be significant. A number of driving forces
are propelling this advancement. These forces include: 1.)
the large scale introduction of smart glass, 2.) steadily
rising demand for windows and doors, 3.) consumer
interest quality-of-life enabling technologies, 4.) the
positive impact of daylighting, and 5.) a movement toward
increased energy efficiency.
An exploratory study of US architects on the subject of
switchable glazings revealed moderately strong levels of
awareness of this category of products but limited
knowledge. A variety of factors will influence the degree
to which architects specify switchable glazings in future
projects. Product attributes will certainly play a major role,
with those of greatest importance including: 1.) the ability
to control light without blocking one's view, 2.) product
warranties, and 3.) protection against solar heat gain.
Current usage of switchable glazings is modest and
growing, and interest is strong. Assuming reasonable costs,
the architects studied expect that 13.5% of all new exterior
and interior windows, doors, and skylights will contain
switchable glazings by 2009. Opportunities presently exist
for switchable glazing products that can accommodate
innovative architectural designs, offer significant
functional benefits for projects that are difficult to shade or
that require low maintenance, and that contribute
significantly to the safety and security demands of the new
millennium.
Switchable glazings are in the introductory stage of their
product life cycle. The benefits and value they bring to
end-users are significant, and their future is extremely
bright. In the near-term, the greatest opportunity to
accelerate market demand for switchable glazings may
exist in simply bringing their benefits to the attention of a
larger and wider sphere of consumers and businesses.
Thus, while the market's driving forces clearly are leading
the way for switchable glazings, market development

initiatives by businesses associated with switchables can
further propel their evolution as one the world's most
pervasive technological advances.
REFERENCES
1. R.J. Best, Market-Based Management, 3rd ed., Upper
Saddle River, Prentice Hall, 2003.
2. W.M. Pride & O.C. Ferrell, Marketing Concepts and
Strategies, 12th ed., Houghton Mifflin Company, New
York, 2003.
3. G.M. Sottile, "Assessment of Attitudes and
Expectations of Switchable Glass Among United
States Window Manufacturers", 45th Annual
Technical Conference Proceedings, Society of
Vacuum Coaters, p. 163, 2002.
4. C.L. Grahl, "Flat, specialty glass reflect weak
economy; container glass markets remain strong,"
Ceramic Industry, 152, 37, 2002.
5. United States Census Bureau, Current Industrial
Reports, Flat Glass, 1997.
6. The Freedonia Group (Cleveland, OH), US Industry
Study, "Advanced Flat Glass: Smart, Self-Cleaning,
Security & Other Value-Added Products," 2002.
7. A.A. Thompson, Jr., & A.J. Strickland, Jr., Strategic
Management: Concepts and Cases, 13th ed., New
York, McGraw–Hill Irwin, 2003.
8. The Freedonia Group (Cleveland, OH), "News from
The Freedonia Group: World Windows & Doors
Demand to Reach US$147 Billion in 2007," Business
Wire, January 8, 2004.
9. J. Swanson, Window & Door Magazine, "Overall
Sales Levels Predicted to Remain Strong for 2004," 12
(1) 70, 2004.
10. J.N. Sheth, & B. Mittal, Customer Behavior: A
Managerial Perspective, 2nd ed., Thompson South-
Western,Mason,(2004).
11. United States Energy Information Administration,
"Household with Selected Appliances and types of
Main Heating Fuel, 1978-2001",
http://www.eia.doe.gov/emeu/aer/txt/ptb0207.html,
2004.
12. R&D Magazine, "Booming PDA Market," 45 (4) 15,
2003.



13. Wireless News, "ABI Research: Smart Homes are
Getting Smarter," p. 1, December 29, 2003.
14. J. Lee, "Smart Homes," Money, 31 (10), 120, 2002.
15. M. Gilly & J. Myers-Levy (eds.), "The Home of the
Future: An Ethnographic Study of New Information
Technologies in the Home," Advances in Consumer
Research, 28, 88, 2001.
16. L.K. Monroe, "High-performance Workplace –
Dollars saved with Underfloor Air Distribution",
Buildings, 96 (8), 64, 2002.
17. Portland General Electric, Green Technology Brief:
Daylighting",www.greenbuildingservices.com/green_r
esources/pdfs/Daylighting.pdf.
18. J. Loveland, :Daylighting and Sustainability,"
Environmental Design + Construction, 5 (5), 28,
2002.
19. United States Energy Information Administration,
"Energy Consumption by Sector, 1949-2002,"
http://www.eia.doe.gov/emeu/aer/txt/ptb0201a.html.
20. C. Landry, "Energy Consumption to Grow 58% in 25
Years: EIA", Platt's Oilgram News, 81 (84), 3, 2003.
21. Energy Efficiency, International Energy Agency,
http://www.iea.org/Textbase/subjectqueries/keyresult.
asp?KEYWORD_ID=4122, 2004.
22. United States Energy Information Administration,
"Annual Photovoltaic and Solar Thermal Domestic
Shipments,1993-2002",http://www.eia.doe.gov/cneaf/
solar.renewables/page/rea_data/table10.html, 2004.
23. United States Energy Information Administration,
"Estimated Alternative-Fueled Vehicles and Fuel
Consumption by Type, 1992-2002",
http://www.eia.doe.gov/emeu/aer/txt/ptb1007.html,
2004.
24. Jiji Press, Ltd., "U.S. Research Firm Cuts Hybrid Car
Sales Forecast", October 31, 2003.
25. Architectural Services, Information, Finance and
Services USA, Gale Research, (2001).
26. N.K. Malhotra, Marketing Research: An Applied
Orientation, 4th ed., Prentice Hall, Upper Saddle
River, 2004.

27. D.A. Aaker, V. Kumar, G.S. Day, Marketing
Research, 7th ed., John Wiley & Sons, New York,
2001.
28. J.W. Creswell, Research Design: Qualitative,
Quantitative, and Mixed Methods Approaches, 2nd ed.,
Sage Publications, Thousand Oaks, 2003.


© 2004 Society of Vacuum Coaters 505/856-7188 
47th Annual Technical Conference Proceedings (2004) ISSN 0737-5921
Preprinted version subject to change prior to actual publishing.


Back
Previous:2007 Study of United States LEED Accredited Professionals on...
Next:2004 Survey of United States Architects on the Subject of S...
Copyright @ Guangzhou Hui Material Technology Co., Ltd. E-mail:info@gzhhmt.com
Address: Guangzhou Science City Kefeng Road 31 - South China New Materials Innovation Park Phone: +86-20-62315688 Fax: +86-20-62315680